How do I find the site:
Wrong colours, Disorganised
What do i think the site is created for:
The site is created to promote their company, but it seems to be mainly for regulars and members who always shop at This Fashion because the main text of the homepage was directed to members. Other than that the other pages of the site seem to be telling the viewer more about the company, their branches, its member card and promotions, and contact information. So I think that it is more for people who have yet to be fimiliar with their company.
Good attributes:
The usability of the site works fine, the links to other pages are at the top of the page so it is convenient to click.
Bad attributes:
However at some of the pages, there are other links at the left of the screen, I feel that it is too far off left and needs more emphasis because it might be missed out by the viewer. Also at the “outlets” page, there is a long list of their outlets which are then classified into which zone they are in, I feel that the list is too long and makes it hard for users to find the nearest outlet even though it is already classified under different zones. The phone numbers seem to be in weird text of different sizes, it is hard to read. The colours chosen for the text often do not contrast with the background and it often makes it illegible.
